The movie, My Little Pony: Equestria Girls, created by Hasbro Studios, the company’s production division, will be released in more than 200 theaters nationwide.
“We are responding to the desire by our fans to experience the brand in more ways,” said John A. Frascotti, Hasbro’s chief marketing officer. “They imagined themselves as which pony they would be or which pony they identified with the most.”
So Hasbro created Equestria Girls, a parallel world in which the My Little Pony characters were reconceived as teenage girls in high school. To maintain continuity, Hasbro retained the same creative talent, animation style and message of friendship.
“Our goal is to stay true to who those characters are,” said Meghan McCarthy, the head writer for the movie, adding that the high school setting allowed for new storytelling possibilities. “It’s new but still an extension of our mythology.”
The movie – entitled “My Little Pony: Equestria Girls” – will be released on DVD later in the United States and other markets worldwide, followed by a television debut on the Hub network in the fall of 2013.
“It is a major strategic initiative for us,” Frascotti said, one that will feature toys, apparel, publishing and accessories. Multimedia components include an interactive Web site, content on YouTube and a partnership with Stardoll.com, a fashion Web site for girls.
ODDLY, the movie is being released in theaters on a Sunday. And, as of today, May 13, 2013, the official website is next to nonexistent, even though it is advertised on the official movie poster featured below.
STARRING the Voices of: Complete Unknowns
DIRECTED BY: Jayson Thiessen
STUDIO: Shout Factory
MY LITTLE PONY: EQUESTRIA GIRLS Official Website: